Email marketing is sending emails to customers, newsletter subscribers, members, users; in fact anyone who has agreed that they are happy to receive marketing emails. Email marketing is one tool that an increasing number of businesses have latched onto within the past couple years as it is an amazing opportunity to double or even triple profits.
Email marketing is all about building relationships: building connections with the customer, building alliances with other online business to leverage their customer databases, building links with fellow enthusiasts. Enthusiasts are a group that will be the area of focus in this discussion. One of the biggest email marketing tips that you can ever receive is to use links from the websites of these enthusiasts with your website and use that link in your email marketing campaign.
In fact, email marketing offers around 40 times the ROI of traditional mailshots. This is attributed to the fact that it’s easy to respond to email marketing: You receive an email when you are already at your computer. Clicking the email takes you to the site where you can part with your money – compare this to receiving a leaflet for a shop through the door, or reading a magazine article with an advert beside it
Benefits of Email Marketing
There are a number of benefits of email marketing the first being its cost effectiveness. Email marketing can be done practically free of cost and thus it cuts down a lot on marketing expenses. These templates make the work easier and increase the effectiveness of the emails which in turn helps increase business.
This form of direct marketing gives you statistical reports on the rate of success of marketing by tracking how many people read and respond to the emails. A statistical report helps you analyze whether the marketing technique you are using is effective or not which helps you plan the next strategy
Email marketing is relatively cheap compared to other forms of advertisement. Owing to the fact that email marketing can give 40% return on investment and proves to be very effective. Marketing through the social media or even the TV will cost you more money and time to get the feedback.
The entire email marketing process, used in conjunction with your email marketing Software program, should help you create and manage a successful campaign from start to finish. It’s important to write an email in a style that reflects your brand and appeals to the personality of your reader; gaining a rapport with your customer is the ultimate objective of your newsletter. Once you have a relationship with your reader and you are recognized, sales will pursue
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